Natura is at New York City’s Union Square Holiday Market with a display that lights up in neon with the words, “100% vegan,” to catch the consumer’s attention as they walk by. 

The Brazilian beauty brand, is at the market for the first time, through December 24th. Its stand i conveniently located right across from Sephora.

Natura’s “purpose-driven gifts” are on display, including Advent calendars and gift sets. 

Natura is 100% vegan, cruelty-free, carbon-neutral that uses fair-trade ingredients sourced from the Amazon Forest.